01 — The BriefTwo jobs at once.
To mark the Foundation's 25th anniversary, the brief was to create print materials that could do two things at once: celebrate a quarter-century of impact, and reposition the Foundation for relevance with a new audience, high-net-worth individuals in New York, at a moment when a fundraising push depended on it.
02 — What We DidInstitutional weight, no stiffness.
We designed the anniversary corporate materials and investor relations brochure from the ground up.
Every page had to carry institutional weight without feeling stiff, built for a room full of people deciding whether to write a check.
03 — The ResultThe room it was built for.
The brochure was used at an event reaching over 100 institutional investors, part of a broader fundraising push for the Foundation's next chapter.