Led by Strategy. Built in Culture.0%

Strategic Creative Partner — Lagos. Nairobi. London. Toronto. Dubai.

The strategic creative partner for challenger brands building in Africa. We help founders and CMOs move from having a product to having a point of view, from being seen, to being remembered.

WRKN GRP — Working GroupScroll
The Mechanic01 / Scattered Pieces

A brand isn’t the pieces.

Identity here. Motion there. A campaign somewhere else. Each one sharp on its own. Together, noise. And noise doesn’t stick.

Everything in the same key.

Cultural intelligence is the edge. We tune every part of a brand to the same cultural key, so the pieces resonate instead of compete, relevant to the moment, and felt before they’re read.

One thing. Everywhere. Remembered.

Keep scrollingLed by Strategy. Built in Culture.
01 — Why We ExistWRKN GRP

Most African challenger brands win on product and lose on brand. They build something genuinely useful, then never build the identity or cultural resonance that would make them irreplaceable. WRKN GRP exists in that gap.

02 — The StructureStrategy → Execution

The Strategy Arm

Writes the brief.

Brand strategy, positioning, campaign strategy, cultural intelligence, Fractional CMO.

The Creative Execution Arm

Brings it to life.

Brand identity, visual direction, campaign creative, motion, digital design.

Strategy writes the brief. Execution never runs ahead of it.

The RecordHonest Numbers Only
0+Projects Delivered
0Years as WRKN GRP
0Disciplines

Two years as WRKN GRP. Four years of the practice that built it. Strategy, Brand Identity, Motion, Print & Editorial.

PositioningNarrative ArchitectureCultural IntelligenceCampaign StrategyBrand IdentityMotion
03 — The WorkDrag to Explore

Nyla campaign visual — cover
NylaCreative Advisory for a Digital Bank's Most Important YearCreative Direction · Motion · Social · Events
The Result40% uptakein brand association and positioning within the ethical finance space.View Case Study →
ADF anniversary brochure — cover
Aliko Dangote FoundationA 25th Anniversary Campaign for a Landmark InstitutionPrint · Editorial · Institutional
The Result100+ investorsreached at a single institutional fundraising event in New York.View Case Study →
All Work →
04 — What We DoThe Ladder — Rung 01 / 05

Every product leads to the next

Brand Positioning Workshop

A structured two-hour session that pins down what you stand for, who it's for, and what makes you irreplaceable.

See How the Ladder Works →
Keep climbingStrategy First, Always

Or find us on Instagram @wrkngrp